Can Dietary Supplements Play A Leading Role In The Big Health Industry?
- Apr 27, 2018 -

17 weeks of 2018


Market data show that in recent years people pay more and more attention to preventive health care, whether they want to avoid expensive medical expenses or prolong their life, and live healthier lives. This also provides more opportunities for manufacturers of vitamins and dietary supplements.

The consumption of vitamins and dietary supplements has increased, for many reasons, including the increase in the number of people who are not willing to go to the hospital worldwide, and the increase in health care services for the growing aging population. In many city channels, e-commerce sales are growing at the speed of two figures. At the same time, health stores and drugstores are also developing health space and health monitoring stations. The increase of sales channels is one of the important forces to promote the consumption of vitamins and dietary supplements.

Retailers, manufacturers and raw material suppliers have all benefited from the popularity of the big health industry, and in turn, they are actively creating a diversified, healthier portfolio to adapt to this new situation. Many companies are also promoting a group of new and more knowledgeable consumers, and they are starting to demand products with clean label, organic, sustainable development and other conditions. In addition, enterprises are facing more and more stringent regulatory restrictions, involving health claims and food ingredients and other factors. Regulators are paying more attention to health claims, so the big health industry is becoming more and more standardized.

Big health trends around the world and parts of the world

Euro international has divided vitamins and dietary supplements into general dietary supplements, vitamins, pediatric vitamins / dietary supplements and supplements. It includes mineral, fish oil /Omega-3 fatty acid, protein supplement, probiotic supplement, eye health supplement, coenzyme Q10, glucosamine and herb supplement such as garlic extract, ginseng extract, Ginkgo biloba extract, nocturnal oil, echinacea and Saint John herb extract. It also includes dietary supplements sold in the form of liquid concentrates, injections, nutrition bars, energy injections and tonic products.

In general, dietary supplements are still the head of the big health industry, but children with vitamins and dietary supplements are better than the growth of general health care products. In addition, although over-the-counter drugs still occupy the largest share of the global consumer health market, vitamins and dietary supplements are the fastest growing areas in the United States from 2011 to 2016. In addition, China and Japan represent the largest market for vitamin and dietary supplements in the world.

2011-2016 years, children's vitamin and dietary supplement products are the fastest growing areas in the big health industry, and nearly 50% of this achievement is due to the strong Chinese market. In China, the expansion of the middle class population, the increase in disposable income, and the fear of food safety have given Chinese parents a full reason to buy vitamins and dietary supplements.

The Asia Pacific region and North America account for nearly 80% of the global market value of vitamins and minerals. The economic growth in the Asia Pacific region is mainly driven by the expanding middle class, whose purchasing power is increasing, and their education is higher, and they attach great importance to the maintenance of healthy life. In North America, the key product of the growth of the health product market is the probiotic supplement, which is more widely used as a product that is not only beneficial to digestion, but also beneficial to immune and healthy aging, which is widely used in the field of preventive health care. In addition to the Asia Pacific region and North America, the great health industry in the Middle East and Africa markets has also achieved remarkable results in recent years.

Innovation Perspective

There are some new trends in vitamins and dietary supplements industry in terms of total and non GM ingredients and interactive packaging. The use of fatigue and convenience for drugs is promoting vitamin and dietary supplement industries to add some products more like snacks, personalization and easier swallowing. Beverage shells, nutrition bars and pouch products have attracted more and more consumers' interest, especially the millennial generation.

Future development trend

In the coming years, comprehensive health and preventive health measures will continue to encourage consumers to buy vitamin and dietary supplement products. However, the increase in access to information and continuous connectivity are changing consumer buying patterns and purchasing needs, especially millennials, who seek healthier (or clean labels) and more snacks and customized products. With the growth of online sales, the market of vitamins and dietary supplements is changing dramatically.

In addition, a more stringent regulatory regime may further affect health claims that the relevant regulations may require a similar drug assessment to prove the product's claim, or to require suppliers to improve the traceability and transparency of the raw materials. But it also has some advantages: Although this may pose challenges to the whole industry, it can also increase consumer trust.

Looking to the future, due to medical equipment, personalized health products, the application of health intelligent app, artificial intelligence and the development of a mobile network consumer which is given more information by the Internet, it will continue to promote the development of the whole big health industry. At the same time, interest in ancient traditional medicine (such as Chinese medicine and Ayurveda in India) will continue to rise and push this category forward.

April 27, 2018