Magic Stickers
- Jan 18, 2019 -

3 weeks of 2019


Commonly used food preservation methods include low-temperature storage, controlled atmosphere storage, vacuum storage and preservative storage. Stixfresh, a Seattle startup, can extend the fruits shelf life to 14 days by placing a small label on the food.

The coating on the sticker is made of unique beeswax and other natural ingredients, which are in the GRAS (usually considered safe) state according to the Food and Drug Administration of the United States. The company says it hopes to help reduce food waste in a new way.

The principle of preservation is based on the interaction of compounds in the formula, which forms a protective film on the surface of fruit. Research conducted by Stixfresh in collaboration with industry experts shows that the protective film can effectively delay the ripening process of fruits, thus increasing the freshness of many kinds of fruits by 50%. 

In the United States alone, about 52% of fresh fruits and vegetables are wasted when transported from farms to refrigerators. According to the Natural Resources Defense Council, the average American household loses about $1,800 a year from food waste. Expanding to the whole world, the annual loss of the whole world is tens of billions of dollars.

The idea behind Stixfresh was originally proposed by Malaysian inventor Zhafri Zainudin, who, along with the founder of Stixfresh, is expected to start promoting the product worldwide. The two sides believe that the sticker has broad application prospects worldwide, ranging from advanced technology, professional product development knowledge, as well as the common vision of influencing people's lives and solving global challenges, as small as individuals and families, can eat fresh and delicious food, and solve the problem of household food garbage. Overall, stickers are a very good choice.

January 18, 2019